Oxford Shirt

Four universities.
One winner.

At the end of the 19th century, Scottish weaving mills named their new cotton fabrics after the great universities: Yale. Harvard. Cambridge. Oxford. History forgot three of them. One remained – because the Oxford weave was simply too good: durable, breathable, with that unmistakable texture you recognize instantly.

The button-down collar? It came from the polo field – fastened down so it would not flap while riding. Its big moment came on the campuses of the American East Coast, where the shirt became the uniform of an entire generation: Ivy Style was born. This is exactly where our heritage lies – and this is the legacy we sew into every one of our shirts.

»You do not wear an Oxford to stand out. You wear it because it simply always feels right.«

Timeless is
what remains.

This is the story woven into our Oxford Shirt: finest cotton, traditional weaving, not yesterday’s trend – only character that grows older with you.

• Tangible texture – the Oxford weave is not only something you see, it is something you feel
• Gets softer with every wash – the best Oxford is a worn-in Oxford
• Button-down collar – relaxed at the beach, confident under a blazer

The D-BRAND Oxford Shirt combines traditional Oxford weaving with contemporary premium design. Made from high-quality cotton, the shirt stands out for its tangible texture, breathability and classic button-down collar. Inspired by Ivy Style, heritage craftsmanship and timeless menswear, the Oxford Shirt is a versatile essential for relaxed, refined and modern looks.