Emma-Louise in Paris | D-Brand Stories

EMMA-LOUISE | PARIS

Paris from a Familiar Perspective.

Paris never looks the same to everyone. Every street, every corner has its own character. That is exactly what we wanted to capture. For this shoot, we explored Paris without a fixed plan, guided by people who truly know the city. Not as a backdrop, but as a place full of stories.

EMMA-LOUISE | PARIS

Paris from a Familiar Perspective.

Paris never looks the same to everyone. Every street, every corner has its own character. That is exactly what we wanted to capture. For this shoot, we explored Paris without a fixed plan, guided by people who truly know the city. Not as a backdrop, but as a place full of stories.

The day started early with a coffee at Two Doors Coffee. Quiet, unhurried. Simply arriving.
With us was Emma-Louise, a German-French set designer based in Paris. She showed us the city through her eyes, wearing our Vintage Twill Jacket and D-Intarsia Cardigan – clothing as part of the moment, not the focus.

A few streets away, we bought oranges at Le Panier Lamarck and wandered through Montmartre, the neighborhood where we spent most of our time. Not the tourist version of Paris, but everyday life: streets, stairways, small shops, short breaks. Every corner different. Each with its own charm.

We were accompanied by an old university friend, a product and fashion photographer who has been living in Paris for several years. His calm and honest view of the city and its people shaped the entire shoot.

For lunch, we stopped at Le Progrès. Classic French cuisine: steak tartare, saucisse au couteau et son jus, and aligot. Sitting together, taking time, sharing conversations.

In the afternoon, coffee at Chez Ginette. Watching, lingering, moving on.

The shoot evolved between these moments. Unplanned, in motion. The clothing was worn, lived in, experienced.

Paris has its own character. Just like the people who live here. And that is exactly what we stand for.

Emma-Louise is wearing: