“If you have a dream, protect it. Do everything for it.”
This is what the father says to his young son in the movie “The Pursuit of Happiness.”
It is a touching moment because we feel how much the father himself has to fight to preserve his dream at that moment.

D-Brand also has its origins in a father-son story.
I also know phrases from my father like: “If you fall, fall forward.” or: “Never stop believing in yourself.”

But the image I have of my father in particular is that of a man with a strong character. Someone who not only sees himself, but also others. Someone who is prepared to do anything to achieve something extraordinary and at the same time understands that the WE is important as well as the ME. This attitude of character is closely linked to the DNA of D-BRAND.

Our family has a special history in the fashion industry, dating back to 1857. I am now in the 5th generation. This also had a special meaning for me when I founded the brand together with my father.

D-Brand is a GenZoomer company. My father generation D-Brand is a GenZoomer company. My father, generation

D-Brand is a fashion brand with a strong character and a special eye for beauty and coolness, a brand with a special lifestyle.
D-Brand stands for individual style, has a special quality and is produced sustainably in Portugal. s a brand, D-BRAND embodies an attitude that we describe as SHOW YOU CARE. Accordingly, we also support socially relevant initiatives.

Of course - fashion storytelling in terms of beauty, coolness and style is very important to us. But at the same time, D-BRAND is about more than just beautiful textile fashion.
For us, fashion is visual storytelling that can develop an extraordinary energy and charisma when combined with character and attitude.
This is a love letter, so to speak, to the beauty of fashion, to things that make life special - and a love letter to people with a strong character.